WHAT THE FUNK ft. DJ Spinna + Rich Medina, DJ Spinna, Rich Medina

DJ Spinna is something of an anomaly in music. A humbling example of what it takes to truly succeed within the framework of multiple fields. A steadfast work ethic, an obsessively extensive vinyl library and the willingness to pursue the full extents of his roots (Funk, Soul and Jazz), foundation (Hip-Hop) and future (Electronic/Dance music) with no restraints. A cornerstone of Hip-Hop's late 90's indie-uprise, DJ Spinna made much of his first impression on listeners as the musical background of his group The Jigmastas (having released an impressive slew of 12" singles on his then self-run label Beyond Real during this time) as well as providing the canvas for an array of that era's lyrical giants. As an emcee in New York City, if you didn't have a Spinna production under your belt, well, you just hadn't accomplished all there was to accomplish. Everyone from Mos Def, Talib Kweli to Pharaohe Monch boasted Spinna beats to prove their worth to the scene.


Choice defines the man. Rich Medina has made a life based on one choice that has transformed the listening experience of millions. He lives, breathes, and revels in sharing the type of music that make a listener remember his soul. It is this awareness of soul that brings listeners back time and again to hear Rich spin: heads nod, bodies sway, emotions expand and coalesce. When he's writing music, whether in collaboration with other musicians or a personal project, Medina always aims to inject a universal notion of the need for change. He holds DJ residencies at prominent venues throughout the country, most notably hat his Little Ricky's Rib Shack parties at APT in NYC.