Veronica Vasicka with Soft Rocks in the Bad Room

Veronica Vasicka is a photographer, musician, DJ and founder of the epic record label and on-line music resource Minimal Wave. As one of the founding members of East Village Radio, she managed the station during its pirate days and began collecting obscure and long forgotten gems that fell somewhere between the Cold Wave, Post Punk and Minimal Synth genres. Not knowing what to classify these bands as, she coined the genre Minimal Wave and set up the website Minimalwave.org as an online resource to share her finds with the rest of the world.

The response to the website was huge and shortly after its launch, Veronica began tracking these artists down and re-issuing their work on the Minimal Wave label. Most of these bands recorded extremely limited copies of their work in their basements and shared their work with the world via John Peel's radio show and a handful of underground music mailings. The music released on the label is a stripped down, DIY and purer approach to mainstream synth pop. Never-the-less, fans of New Wave acts, and bands like Kraftwerk, New Order, and Joy Division who are seeking something a bit different or looking to expand upon the familiar genre, will not be disappointed.

In addition to running Minimal Wave, Veronica launched the Cititrax label as way to expose newer synth-based act as well as obscure House and Italo classics. She DJs bi-monthly around New York City and every Sunday night on her East Village Radio show, Minimal Wave.


Soft Rocks are four Brighton-based DJs and producers with a relaxed attitude to copyright law. Their first record was notable for predating current re-edit mania by some years in 2003 and they set up two sister labels; Disco Powerplay and Chocolate Love for edits, whilst Soft Rocks Recordings focuses mainly on original(ish) material. Remixes have trickled in for the likes of Lo Motion Disco, MGMT, Disco Sessions & Chris Coco,

Soft Rocks have dj'ed at clubs, festivals and parties across Europe. Finally a few more people seem to be picking up the hint that they don't just play downtempo weird nonsense and tailfeathers have been seen a shakin' to their heady mix of disco, house, boogie, leftfield jams, reggae and other oddities.